Do Your Customers Match the eSports Demographic?


Participating in eSports, either as gamers or fans, is not just the purview of teens, young adults, and those members of society who prefer to hang out in their parents’ basements.

eSports by the Numbers

According to bigfishgames.com, the average age of gamers is 35 and the percent of households that own a device used for playing video games is 65%! As for gender, as expected the number of male players outpaces the number of female players (but not by as much as you might think): 59% male to 41% female.

Further, a recent report by esportsbettingreport.com shows that esports enthusiasts bring a lot of purchasing power to the table.

“It turns out that esports fans are not typically impoverished male students living in debt and on subsidies from their parents: Forty-three percent of eSports enthusiasts have an annual household income of $75,000 per year or higher — and nearly one third (31 percent) have a household income of $90,000 or higher. There is a large proportion of millennials in the demographic. Sixty-five percent of fans are between the ages of 18-34, but 60 percent are between 25 and 39 . . . and women make up a significant proportion of the fan base, registering 38 percent.”

The growth of the eSports industry bears watching as well:

  • According to CNN, the current worldwide eSports audience is estimated to be close to 300 million people and it’s projected to exceed 427 million by 2019.
  • As for revenue, eSports has grown from $194 million in 2014 to $463 million in 2016, and is expected to exceed $1 billion in revenues by 2019. Compare that to $13 billion for the NFL and $10 billion for MLB in 2016, and you’ll see that while esports has some catching up to do, it’s no longer an industry in its infancy.
  • Total prize money awarded in 2016 esports tournaments (of which there were 3,877) exceeded $93 million for an average tournament prize pool of more than $24K.

eSports = Big Business

The bottom line is that when it comes to esports, there are a lot of big numbers being tossed around in terms of people, purchasing power, and potential growth. Businesses should take note whether they are directly involved in the industry, such as game and console developers, or only peripherally involved, such as convention centers and hotels.

One place to learn more is at the third Biz eSports Summit this May 18-19 in Los Angeles, where fans, participants, students, startups, developers, publishers, tournament organizers, and virtually anyone else interested in learning more about the esports space will be on hand to hear from industry experts.

Topics to be covered there include monetizing strategies, regulatory updates, diversity and demographics, a look at team owner and player perspectives, e-league strategies and opportunities, and professional player contracts and negotiation must-haves.

Our Take

Mobile Edge has a keen interest in supporting the burgeoning esports industry and its players and fans. We continuously innovate new designs and adapt our products to meet the changing needs of customers so they can access cutting edge carry-and-protect solutions for all of their mobility and gaming needs.

Mobile Edge recently introduced a refresh of its Alienware Vindicator family of backpacks, briefcases, slim cases, messenger bags, neoprene sleeves, and rolling cases. Timed to coincide with the release of Alienware’s next generation of bestselling gaming laptops, each of Mobile Edge’s Alienware 2.0 products comes with a lifetime warranty and is available in various sizes to accommodate 13-, 15-, and 17” laptops.

About Mobile Edge

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. Mobile Edge is known for its innovative and stylish designs, superior-quality, lifetime warranty, and commitment to customer satisfaction. Many leading computer manufacturers rely on Mobile Edge to design and build custom cases for their products.

The 3rd Biz-eSports Summit

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6 Tips for Easing the Return to Routines after Spring Break

Springbreak Mobile Edge

Spring Break is over. It’s time for many students to assess where they’re at in body and spirit before getting back to cracking the books. It’s also time for them to take inventory of their electronics—from gaming to productivity and everything in-between to make sure their gear made it through all the Spring Break revelry unscathed.

Many Spring Breakers have a tough time with the return to normalcy, especially if they’ve gone on a vacation or trip to some exotic locale. So how does one get back in the groove of attending classes, studying, and test-taking—especially after you’ve just spent a week partying in the sand and sun?

1. Just like riding a bicycle and falling off, the best thing to do upon your return is to get right back in the swing of things. Immediately getting back to normal student routines of classes, studying, and socializing can go a long way to easing the transition.

2. Get plenty of sleep and eat healthy meals and snacks. A well-rested and well-fueled body leads to a well-fueled brain.

3. Don’t be lulled into the trap of procrastination. The temperatures may be warmer and the days longer, but that doesn’t mean it’s time to be lazy. Staying on top of your studies and assignments can help you avoid feelings of overwhelm, which can actually feed the procrastination cycle.

4. Spring Break is sort of a reward for working hard all year long. With that in mind, just because you’ve returned to school doesn’t mean the rewards have to end. Reward yourself in small but meaningful ways to keep you motivated and productive, such as going to a movie, granting yourself quiet time, reading a book for pleasure, social activities, and so on.

5. Whenever there is a lot to do and there are lots of distractions, it’s time to get organized. Calendar your classes, block off time to study, make a to-do list, and arrange your books, papers, and assignments so you can spend more time studying and less time looking for stuff.

6. In addition to getting your schedule under control, getting your electronics organized can go a long way to keeping your mind focused on where it should be: your studies. Most students have laptops, tablets, smartphones, gaming consoles, and related accessories that they need to keep track of. Mobile Edge offers a wide range of stylish and student-friendly laptop sleeves, messenger bags, and backpacks to help students get organized, stay organized, and keep their gear safe.

The return to school after Spring Break can be a surprisingly stressful time for high school and college students as they gear up for the final stretch toward finals and, for some, graduation. Taking the time to be planful about your return to school routines and getting organized can go a long way to helping ease the transition back.

What tips or suggestions do you have for students returning from Spring Break? Share them here.

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. Mobile Edge is known for its innovative and stylish designs, superior-quality, lifetime warranty, and commitment to customer satisfaction.

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MOBILE EDGE IN THE NEWS: NEW Alienware Vindicator 2.0 Product Line Built with the Future in Mind

Alienware Vindicator 2.0 Backpack and more by Mobile Edge

Alienware 2.O Bags and Carrying Cases released by Mobile Edge

Anaheim, CA, March 9, 2017—To mark the debut of Alienware’s next generation gaming laptops, Mobile Edge is proud to introduce a refresh of its Alienware Vindicator family of backpacks, slim cases, briefcases, messenger bag, rolling case and neoprene sleeves. With increased storage space and durable construction, the Alienware 2.0 product line’s debut is perfectly timed with the release of Alienware’s bestselling Gen-2 gaming laptops, which feature desktop-class graphics chips and VR-ready friendly designs. Read More

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Attention Gamers & Fans: The Age of the Computer Athlete has Arrived

Gaming, Gamers, eSports ... Mobile Edge

It used to be you could spot an athlete a mile away. He or she was the one on the street corner or the high school athletic field holding a ball, a bat, or warming up with a round of calisthenics.

Not any longer.

Today’s athletes are just as likely to be carrying a laptop or gaming bag (of a Mobile Edge variety, of course) on their way to the big game at a downtown convention center, high school gymnasium, or even a college or pro football stadium.

Their sport?

Electronic Sports, or eSports for short. The name describes video game competitions where individuals and teams play in front of live audiences. Some eSports competitions are amateur only, while others are for professionals. That’s right—professional video game players and competitive leagues! ESPN even has an eSports section on its website, right alongside the NFL, MLB, and NBA.

“In 10 years’ time, (eSports) will be as big as the NHL,” leading gamer Olof Kajbjer told CNN in a recent interview.

We’ve sure come a long way from Pong and Space Invaders.

Just How Big Is eSports?

According to the CNN article, “Is Professional Gaming a Sport,” the current eSports audience is estimated to be close to 300 million people worldwide, roughly the entire population of the United States, and it’s projected to exceed 427 million globally by 2019.

Revenue-wise, the eSports industry grew from $194 million in 2014 to $463 million in 2016, and is expected to exceed $1 billion in revenues by 2019 (compared to $13 billion for the NFL and $10 billion for MLB in 2016).

Newzoo, a leading provider of market intelligence covering the global games, esports, and mobile marketplaces, estimates that while eSports remains most popular in Asia, in the USA alone, fans and participants now exceed 31.4 million people.

Who Are The eSports Athletes?

You might think the eSports athlete is the stereotypical computer nerd or gamer. You know the drill—a young man, lives in the basement, just comes out to see the light of day for food, water, and the occasional bathroom break.

But you’d be wrong.

True, eSports fans and players worldwide tend to be young; half are between the ages of 21 and 35. Yet in the USA, more than half of American eSports enthusiasts are employed full time, 44 percent are parents, and 38 percent are women! And a sizeable segment, some 28 percent, are over 35, which represents a target rich demographic for advertisers.

What Does the Future Look Like for eSports?

Newzoo estimates that by the end of 2017 eSports revenue will exceed $696 million worldwide. Brands will contribute $517 million, or nearly 75% of this figure, in the form of partnerships, investments, and sponsorships with eSports teams and individuals. From a financial standpoint, North America is the largest eSports market, with revenues of $257 million expected in 2017.

No matter how you slice it, that’s big business and a fertile marketplace, especially when you consider that more than 20% of American male millennials now watch eSports, making it just as popular as baseball or ice hockey. Further, there are 6 million eSports fans in the US alone who do not watch baseball, ice hockey, basketball, or football. Clearly, the eSports fan base represents untapped potential for brand marketers to appeal to an entirely different type of athlete and sports enthusiast.

Bring It On

As a leader in mobility products for an increasingly mobile world, Mobile Edge innovates new designs and continuously adapts its products so that customers, including those eSports participants and enthusiasts, can enjoy access to cutting edge carry-and-protect solutions for all of their mobility needs. Most recently, Mobile Edge introduced a refresh of its Alienware Vindicator family of backpacks, briefcases, slim cases, messenger bags, neoprene sleeves, and rolling cases. Timed to coincide with the release of Alienware’s next generation of bestselling gaming laptops, each of Mobile Edge’s Alienware 2.0 products comes with a lifetime warranty and is available in various sizes to accommodate 13-, 15-, and 17” laptops.

About Mobile Edge

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. Mobile Edge is known for its innovative and stylish designs, superior-quality, lifetime warranty, and commitment to customer satisfaction. Many leading computer manufacturers rely on Mobile Edge to design and build custom cases for their products.

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MOBILE EDGE IN THE NEWS:10 Fancy Bags For Your New Laptop

December 13, 2016 – Despite being able to accommodate a large-screen laptop up to 17 inches with room left over, the large Mobile Edge Eco Messenger packs a low carbon footprint. Mobile Edge is known for manufacturing its products using methods to decrease carbon emissions. Read more.

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MOBILE EDGE IN THE NEWS: Professional Backpack & Rolling Case

Mobile Edge Professional Rolling Laptop Case and Backpack

December 14, 2016 – MOBILE EDGE- PROFESSIONAL BACKPACK & ROLLING CASE COMBO Boasting a lifetime warranty, this backpack and rolling case combo is designed for serious business travelers. Read more.

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MOBILE EDGE IN THE NEWS: Here Rolls Mobile Edge’s Professional Rolling Laptop Case

Professional Rolling Laptop Case and Backpack

December 10, 2016 – The whole idea of a traveling “Road Warrior” only makes sense if the person isn’t staying home. Doesn’t matter if they’re going through an airport or taking a train or driving a car — the idea of packing everything needed into a suitcase for a short trip is more about the electronics than it is the clothes. So Mobile Edge’s Professional Rolling Laptop Case takes this to heart by encompassing everything into one case and making blessed sure that nothing gets left out or damaged during transit. Read more.

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Sustainable Travel: Every Bit Adds Up to a Big Difference

Mobile Edge Sustainable Travel - Eco-Friendly

With some 1.2 billion international tourists travelling the globe in 2015, and expectations for this number to grow even larger in the coming decade, the United Nations World Tourism Organization (UNWTO) has designated 2017 as the “International Year of Sustainable Tourism for Development.”

“The impact of tourism on the world can be negative or positive,” Taleb Rifai, the secretary general of the UNWTO, told the New York Times in a recent article. “And our goal is to see to it that the travel industry is a force for good.”

To that end, the UNTWO has established three guiding principles for hotels, tour operators, airlines, cruise lines, and tourists:

1)     Engage in environmentally-friendly practices

2)     Protect natural and cultural heritage

3)     Support local communities by employing local staff, buying local products, and engaging in charity work.

Of course, our ability as travelers to impact any one of these areas varies by how and where we travel, the frequency of our travel, and our general awareness of how we affect the areas we visit.

The New York Times article cited a recent study by Bookings.com which showed that 65 percent of global travelers say they “hadn’t stayed or didn’t know if they had stayed in eco-friendly accommodations.” Similarly, in a separate survey of more than 5,000 hotels, only about 25 percent reported having sustainable travel initiatives in place.

Clearly there is much work to be done, and every little bit helps.

  • Cruise lines are working to reduce their carbon emissions and engage in ocean conservation initiatives.
  • Airlines are striving to reduce the use of fossil fuels through efficiency and alternative fuels.
  • Hotels are stepping up efforts to reuse towels and sheets and reduce water consumption.

One way Mobile Edge contributes to sustainable travel is through its line of environmentally friendly laptop bags, which leave a smaller carbon footprint than traditional bags. Each is made from either DuPont™ Sorona®, a pioneering material produced from corn stalks, or all-natural cotton canvas. The bags feature modern, contemporary styles that incorporate all the features travelers want when transporting and protecting their laptops:

  • Dedicated padded compartments for laptops, tablets, and Ultrabooks
  • Separate sections for files, folders, magazines, and accessories help keep gear organized and accessible.
  • Rugged, yet comfortable and ergonomically friendly construction
  • And, of course, a lifetime warranty.

Mobile Edge’s Eco-friendly collection offers a variety of bags and styles sure to appeal to a wide range of travelers, including Eco-Friendly Laptop Backpacks, Eco-Friendly Messenger BagsEco-Friendly Briefcases (including the ScanFast Checkpoint Friendly Briefcase 2.0), and Eco-Friendly Totes.

The success of an intense focus on sustainable travel is likely to be a case of “a lot of little things adding up to something big and more impactful,” says Mobile Edge President and CEO G. David Cartwright. “If all travelers were to do just one thing, such as turning off the lights in their hotel rooms, using less water to shower, reusing towels, renting fuel efficient cars or using public transportation, we might be pleasantly surprised at how much of a collective impact we can have. While no one thing in itself is that remarkable, the sum of the parts justifies the effort.”

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. We are known for our innovative and stylish designs, superior-quality, lifetime warranty and commitment to customer satisfaction.

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Your guide to getting the ideal Mobile Edge laptop bag

On-the-go Lifestyle - Mobile Edge

Chances are you received some new electronics as gifts over the holidays, or you put some of those gift cards or cash largesse to use toward a new tablet, laptop, or gaming console. As we roll into 2017, you need to start thinking about toting all that gear around safely and efficiently.

Where do you begin?

Let’s assume you’ve already decided to buy a Mobile Edge bag, case, or backpack. That’s a good, wise decision. Clearly, style, durability, protection, and affordability are important to you.

Now, what other factors should you consider?

1. TYPE OR STYLE. Mobile Edge laptop bags come in all sorts of shapes and sizes, both to accommodate specific types of gear as well as your fashion sensibilities. So when it comes to style, there are multiple options to consider. Start by determining the type of bag you want. Are you looking for a backpack, briefcase, rolling case, laptop case, sleeve, or something else? How important is style to you? Sure, we all want to look good carrying around our new devices, but there are different ways of doing so based on your preferences. Mobile Edge offers stylish, modern designs for both men and women, as well as special collections such as our Maddie Powers lines of laptop bags, our Caring Case Collection (which benefits breast cancer organizations), our ultra-cool Alienware line of laptop cases, the Onyx Collection for women seeking high-end features in one comfortable, stylish package, and others.

2. DEVICES. What kind of device (or devices) will you be carrying? Mobile Edge makes bags designed for specific gear, as well as bags flexible enough to accommodate multiple types of devices: laptop cases, cases for gamers, tablets and Ultrabooks, or briefcases, backpacks, and messenger bags to accommodate a variety of devices and needs.

3. SIZE. Size matters, especially when it comes to getting the bag that’s right for your gear. Most of our laptop cases, backpacks, briefcases, and bags come in a variety of size to fit traditional laptop sizes from 13 to 17 inches, as well as various tablet sizes. When shopping our online store, be sure to note the size specifications and keep in mind your current as well as future needs.

4. TRAVEL HABITS & MOBILITY NEEDS. Are you a weekend travel warrior, or are you constantly on the go day-in and day-out for work? Are you a frequent flyer, or is ground travel more your style? Are you a business professional, home business or small business owner, or a student? Mobile Edge offers a number of solutions to accommodate a wide range of user personalities and needs: students, tablet users, business professionals, gamers, TSA friendly bags for frequent flyers, and bags designed with mobile office needs in mind.

5. SAFETY/PROTECTION. All Mobile Edge cases are made of durable materials, designed for long-term use, and come with lifetime warranties. Generous padding and specially designed pockets and compartments result in optimal protection for your delicate electronics, media files, and other items.

6. ACCOMMODATING OTHER GEAR. In addition to your laptop, tablet, or gaming console, what other gear do you need to carry? Most likely, you’ll have additional electronics and accessories (such as a mouse, cords, chargers, etc.), as well as media files (stored on CDs, DVDs, USB drives, or portable hard drives), and even physical files, folders, and office supplies). For the ultimate in versatility, check out Mobile Edge’s Professional Backpack and Rolling Case Combo, which can accommodate multiple devices, accessories, and other gear, and is ideal for the busy traveler.

For more information on our products and/or assistance in picking the bag that’s right for you, contact us toll free at (866) 577-7774 or (714) 399-1400.

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. We are known for our innovative and stylish designs, superior-quality, lifetime warranty and commitment to customer satisfaction.

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Mobile Edge 10 Great Gift Ideas for the Traveler in your Family

Gift Ideas for the Traveler by Mobile Edge

What do you get the traveler who seemingly has everything? Mobile Edge has put together this Holiday Gift Guide for the travelers and road warriors on your shopping list.

1. MAKING YOU (AND YOUR GEAR) MORE MOBILE

Mobile Edge’s new Professional Rolling Laptop Case and matching Professional Backpack is a good place to start, especially for business travelers. Stylish, durable, and highly functional, the case features an adjustable compartment to fit tablets, notebooks, and laptops from 13 to 17 inches, while the backpack holds laptops and other devices 13 to 16 inches. Together, the Professional Rolling Laptop Case and Backpack (which fits securely atop the rolling case using a built-in trolley strap) make quite a pair. Each fits easily under airplane seats or in overhead bins, while also providing ample storage to fit files, pens, phones, business cards, keys, cables, peripherals, and even clothes and other personal items.

2. FOR THE ECO-CONSCIOUS

Our line of environmentally-friendly cases make perfect gifts for eco-conscious travelers. A casual, lightweight alternative to the traditional briefcase, the ECO Briefcase packs a lot of style and function into a minimal carbon footprint, while still protecting laptops and other gear.

3. FOR THE DESIGN-MINDED: FORM & FUNCTION

Fresh, sassy designs make our Maddie Powers Collection for Men and Women stand apart from everyday laptop cases by blending the glamour of yesterday’s Hollywood starlets and sports icons with the needs of today’s mobile travelers. Laptop bags have never looked this good.

4. CHECKPOINT FRIENDLY

Our ScanFast™ Collection features checkpoint friendly laptop cases sure to be a hit with frequent travelers who want to speed through airport security checkpoints. These bags exceed TSA guidelines for checkpoint friendly carry-on luggage.

5. PEACE OF MIND

Tech savvy thieves can read your credit cards, passport, and many other electronic cards without you ever knowing. For the security of your traveler’s non-cash items, consider the gift or an RFID wallet, such as the Sentry Credit Card and Sentry Passport Wallets.

6. POWER AIDS

Give your frequent traveler peace of mind with an immediate back-up battery power supply such as UrgentPower USB Battery Chargers available through Mobile Edge. These power solutions offer flexibility for charging mobile phones, tablets, iPads, laptops or other mobile devices while traveling, and can even help consolidate charging power options at home.

7. IPAD CASES

Mobile Edge’s Rev360 Rotating Case for iPad features a revolutionary 360º Rotating Disk. With this case you can comfortably and confidently use your iPad while turning it for optimal viewing and easy manipulation of the touch screen without accidentally launching apps or random scrolling. Show friends, present to colleagues, and interact without constraints. Our lanyard system allows you to ‘wear’ the iPad around your neck or over your shoulder, so it’s ready for use instantly, whenever you need it, while also allowing access to all ports, controls and cameras. (Check out our Smart Cover Compatible Version.)

8. TABLET STAND

Unique and ultra-portable, Mobile Edge Prizm Stands add a little flair to your mobile computing experience, allowing you hold your tablet at the ideal viewing angle for reading, watching movies, or work files. A perfect addition for any tablet, these lightweight, folding stands can also hold pictures, books, or most anything you need displayed!

9. ACCESSORY DITTIES & STORAGE CASES

Mobile Edge accessory ditties are perfect go-to bags for travelers of all types. From frequent flyers to business professionals to students, these are a great way to handle your small must haves, such as cords, power plugs, and school supplies. For specialty needs, such as portable hard drive carry cases and CD travel cases, check out all of our portable storage case options.

10. STILL STUMPED?

If none of these gift ideas for your road warrior strike a chord, check out Mobile Edge’s wide range of accessories designed to make life-on-the-go easier. They make great small gifts and stocking stuffers for the traveler on your list. These include USB Hubs, Media Card Readers, Mice, Wireless Remotes, Screen Cleaners, and Notebook locks.

Mobile Edge Wishes You Safe Travels and Happy Holidays!

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. We are known for our innovative and stylish designs, superior-quality, lifetime warranty and commitment to customer satisfaction.

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