MOBILE EDGE IN THE NEWS: Mobile Edge Cares: New Initiative Continues Mobile Edge’s Long-Standing Tradition of Giving Back

Anaheim CA, May 22, 2017—Mobile Edge, the leading provider of stylish laptop cases, messenger bags, and backpacks for busy travelers, students, professionals, and gamers is pleased to announce the launch of “Mobile Edge Cares,” a new initiative designed to help support and raise money for various charities each month through purchases made on the Mobile Edge website. Read more.

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Focus on Child Safety this May 25, National Missing Children’s Day

National Center of Missing and Exploited Children - Mobile Edge Cares

One of the greatest fears of any parent or caregiver is for a child to go missing. It’s a fear that for far too many becomes reality. According to FBI statistics, in 2016 there were a staggering 465,000 reports of missing children made to law enforcement.

“At the National Center for Missing & Exploited Children (NCMEC), we believe that one missing child is one too many,” said NCMEC spokesperson and child advocate, Callahan Walsh. “That’s why we’re grateful to Mobile Edge for its commitment to helping bring missing children home and giving hope to searching families.”

Each May 25, the United States observes National Missing Children’s Day, a tradition begun in 1983 to focus attention on and remember all missing children, as well as encourage families and others to make child safety a priority.

Children go missing for a number of reasons: they run away, they are abducted by family members (often as a result of divorce), they are abducted by strangers, or they simply become lost.

As caregivers and responsible members of society, it’s critical that we become more aware of child safety and the ways we can prevent child abduction and exploitation.

· Maintain an up-to-date, quality photograph and descriptive information about your child. A Child ID Kit, prepared by the NCMEC, is available for download at Mobile Edge’s website. It’s an easy way pull together descriptions of your child’s identifying features, medical information, and photographs.

· Get involved in your child’s life, online and off, as well as monitoring your child’s whereabouts. NCMEC’s Take 25 Initiative encourages parents, guardians, and educators to Take 25 minutes to talk to children about safety.

· Supervise your child’s Internet use. Many predators lurk online. Set ground rules covering when your kids can go online, what sites they can visit, and limits on texting. Be sure to report abuses (cyberbullies or potential predators) to the website where the offense took place, the texting service, law enforcement, or www.cybertipline.com.

· Many missing children are located through the diligence of others who identify them because they spot them riding in a car, on a subway, at the mall, etc. NCMEC provides a useful online tool where you can browse images of missing children by state.

· Take notice whenever an AMBER alert is sounded. You’ll often see notices on highway signs, hear/see them on TV and radio, and even receive alerts on your cell phone. Since December 2015 there have been 800 children rescued and returned specifically because of AMBER Alerts.

· Support NCMEC. For example, for the months of May and June 2017, Mobile Edge’s Mobile Edge Cares initiative will donate 10% of MobileEdge.com sales in support of NCMEC through proceeds from the sales of our NCMEC Caring Case Collection.

“Children are this country’s greatest resource,” says Mobile Edge President and CEO G. David Cartwright. “That’s why Mobile Edge remains active year-in and year-out to raise awareness, build support, and help prevent child abduction and exploitation, as well as reunite missing children with their families.”

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Mobile Edge Cares: Supporting Our Military on Memorial Day . . . and Beyond

Happy Memorial Day!

For many, Memorial Day conjures images of family cookouts, rising gas prices, blowout sales on everything from cars to computers, and the unofficial start to the summer season.

It’s a lot more than that, of course.

Originally known as Decoration Day and designed to commemorate both the Union and Confederate soldiers killed during the Civil War, over the years, the observance has grown to honor all American soldiers killed while serving—some 1.2 million individuals dating back to the Revolutionary War—and was eventually renamed “Memorial Day.” It became a Federal holiday in 1971.

How Do You Celebrate Memorial Day?

· Many communities hold parades featuring marching bands, service organizations, and various military and veteran groups.

· Families gather for cookouts, reunions, and get-togethers.

· For some, the day represents the first trip to the beach or a park to enjoy the sun.

· For others, they make special visits to the graves of their loved ones who died while serving.

· Many institutions and individuals fly their US flags at half-mast until noon, and then raise them to full mast until sunset.

· Across the country, volunteer organizations place American flags on the graves of fallen service members.

How Mobile Edge Shows Its Support

While Mobile Edge joins millions of Americans every Memorial Day to honor those soldiers who made the ultimate sacrifice, we wish to show ongoing support for those who serve in the military and their families. One way we’re doing this is through Mobile Edge Cares, an initiative that supports various worthy charitable causes each month, with a particular focus on missing children, breast cancer, children’s hospitals, and our military veterans and their families.

This July, we are beginning to work with Operation Homefront, a top-rated charitable organization with 92% of its expenditures going to support military families. Operation Homefront works with the American donor community to provide life-changing short-term and long-term programs to help military families grow stronger, more stable, and more secure.

For the entire month of July, Mobile Edge Cares will be donating 10% of MobileEdge.com product sales in support of Operation Homefront, providing customers a unique opportunity through their purchases to show support.

Since its founding in 2002, Mobile Edge has contributed more than $500,000 to charities.

Won’t you join them and us?

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Honor Your Mom on Mother’s Day . . . and All the Year Through!

Happy Mother's Day from Mobile Edge

For those who need a reminder, Mother’s Day is this Sunday, May 14—a day to give Mom a card, some flowers, and take her out to brunch or dinner in recognition for all she’s done and continues to do for your family each and every day.

In addition to the aforementioned “standard” Mother’s Day gifts and rituals, we at Mobile Edge thought it would be fun to suggest a few non-traditional gifts your Mom might enjoy.

1. Write your Mom a “thank-you” letter, recognizing all those things she’s done for you and the family over the years.

2. If you’re the creative type, write her a poem or a song. Rhyming is not necessary, just your genuine feelings, which she’ll surely treasure.

3. Make her a playlist for her phone or tablet. It can be sentimental, filled with tenderhearted songs, or contain songs she really likes. Either way, she’s sure to appreciate the gesture.

4. Make her a photo CD, DVD or thumb drive, collecting all those digital photos you’ve taken over the past year (or years). We all take so many photos these days and hardly ever print them out or put them in some sort of collection for easy viewing. Here’s your chance!

5. Start a scrapbook for Mom. Save mementos from trips, outings, and special occasions spent with your mother and the family and use these as “seeds” to start a family scrapbook that you can hand over to your mother to keep going forward.

6. Give your Mom a personal care kit (soaps, lotions, bath oils, wine, etc.) and a day (or the weekend) off to enjoy them . . . and it doesn’t have to be Mother’s Day; it can be any day or weekend of her choosing.

7. Get Mom’s car detailed. It’s probably something she’d never consider doing for herself. If detailing is out of the questions, at least wash it for her!

8. Make a donation to a charity in her name. One way to do this is by purchasing an item from Mobile Edge’s Caring Case Collection of backpacks and totes. Through our Mobile Edge Cares program, we donate 10% of the retail selling price of Caring Case Collection items directly to charitable causes, such as Breast Cancer and the National Center for Missing & Exploited Children® (NCMEC).

9. If your Mom is a busy professional or traveler, get her something she can really use. Mobile Edge’s new Professional Backpack and Rolling Case combination provides a great option for packing essential electronics and other personal items in one convenient mobile-friendly unit, saving your Mom wear and tear on her back.

10. You can even help Mom stay environmentally conscious with Mobile Edge’s Ecollection line of environmentally-friendly cases. These casual, lightweight alternatives to traditional briefcases pack a lot of style and function into a minimal carbon footprint.

Do you have other gift ideas for Mom? If so, share them here.

In the meantime, be sure to give your Mom the greatest gift of all. Take a few moments now and on Mother’s Day to honor your Mom for all the big things and little things she does or has done in your life, day in and day out, the whole year through.

Happy Mother’s Day!

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Do Your Customers Match the eSports Demographic?


Participating in eSports, either as gamers or fans, is not just the purview of teens, young adults, and those members of society who prefer to hang out in their parents’ basements.

eSports by the Numbers

According to bigfishgames.com, the average age of gamers is 35 and the percent of households that own a device used for playing video games is 65%! As for gender, as expected the number of male players outpaces the number of female players (but not by as much as you might think): 59% male to 41% female.

Further, a recent report by esportsbettingreport.com shows that esports enthusiasts bring a lot of purchasing power to the table.

“It turns out that esports fans are not typically impoverished male students living in debt and on subsidies from their parents: Forty-three percent of eSports enthusiasts have an annual household income of $75,000 per year or higher — and nearly one third (31 percent) have a household income of $90,000 or higher. There is a large proportion of millennials in the demographic. Sixty-five percent of fans are between the ages of 18-34, but 60 percent are between 25 and 39 . . . and women make up a significant proportion of the fan base, registering 38 percent.”

The growth of the eSports industry bears watching as well:

  • According to CNN, the current worldwide eSports audience is estimated to be close to 300 million people and it’s projected to exceed 427 million by 2019.
  • As for revenue, eSports has grown from $194 million in 2014 to $463 million in 2016, and is expected to exceed $1 billion in revenues by 2019. Compare that to $13 billion for the NFL and $10 billion for MLB in 2016, and you’ll see that while esports has some catching up to do, it’s no longer an industry in its infancy.
  • Total prize money awarded in 2016 esports tournaments (of which there were 3,877) exceeded $93 million for an average tournament prize pool of more than $24K.

eSports = Big Business

The bottom line is that when it comes to esports, there are a lot of big numbers being tossed around in terms of people, purchasing power, and potential growth. Businesses should take note whether they are directly involved in the industry, such as game and console developers, or only peripherally involved, such as convention centers and hotels.

One place to learn more is at the third Biz eSports Summit this May 18-19 in Los Angeles, where fans, participants, students, startups, developers, publishers, tournament organizers, and virtually anyone else interested in learning more about the esports space will be on hand to hear from industry experts.

Topics to be covered there include monetizing strategies, regulatory updates, diversity and demographics, a look at team owner and player perspectives, e-league strategies and opportunities, and professional player contracts and negotiation must-haves.

Our Take

Mobile Edge has a keen interest in supporting the burgeoning esports industry and its players and fans. We continuously innovate new designs and adapt our products to meet the changing needs of customers so they can access cutting edge carry-and-protect solutions for all of their mobility and gaming needs.

Mobile Edge recently introduced a refresh of its Alienware Vindicator family of backpacks, briefcases, slim cases, messenger bags, neoprene sleeves, and rolling cases. Timed to coincide with the release of Alienware’s next generation of bestselling gaming laptops, each of Mobile Edge’s Alienware 2.0 products comes with a lifetime warranty and is available in various sizes to accommodate 13-, 15-, and 17” laptops.

About Mobile Edge

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. Mobile Edge is known for its innovative and stylish designs, superior-quality, lifetime warranty, and commitment to customer satisfaction. Many leading computer manufacturers rely on Mobile Edge to design and build custom cases for their products.

The 3rd Biz-eSports Summit

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6 Tips for Easing the Return to Routines after Spring Break

Springbreak Mobile Edge

Spring Break is over. It’s time for many students to assess where they’re at in body and spirit before getting back to cracking the books. It’s also time for them to take inventory of their electronics—from gaming to productivity and everything in-between to make sure their gear made it through all the Spring Break revelry unscathed.

Many Spring Breakers have a tough time with the return to normalcy, especially if they’ve gone on a vacation or trip to some exotic locale. So how does one get back in the groove of attending classes, studying, and test-taking—especially after you’ve just spent a week partying in the sand and sun?

1. Just like riding a bicycle and falling off, the best thing to do upon your return is to get right back in the swing of things. Immediately getting back to normal student routines of classes, studying, and socializing can go a long way to easing the transition.

2. Get plenty of sleep and eat healthy meals and snacks. A well-rested and well-fueled body leads to a well-fueled brain.

3. Don’t be lulled into the trap of procrastination. The temperatures may be warmer and the days longer, but that doesn’t mean it’s time to be lazy. Staying on top of your studies and assignments can help you avoid feelings of overwhelm, which can actually feed the procrastination cycle.

4. Spring Break is sort of a reward for working hard all year long. With that in mind, just because you’ve returned to school doesn’t mean the rewards have to end. Reward yourself in small but meaningful ways to keep you motivated and productive, such as going to a movie, granting yourself quiet time, reading a book for pleasure, social activities, and so on.

5. Whenever there is a lot to do and there are lots of distractions, it’s time to get organized. Calendar your classes, block off time to study, make a to-do list, and arrange your books, papers, and assignments so you can spend more time studying and less time looking for stuff.

6. In addition to getting your schedule under control, getting your electronics organized can go a long way to keeping your mind focused on where it should be: your studies. Most students have laptops, tablets, smartphones, gaming consoles, and related accessories that they need to keep track of. Mobile Edge offers a wide range of stylish and student-friendly laptop sleeves, messenger bags, and backpacks to help students get organized, stay organized, and keep their gear safe.

The return to school after Spring Break can be a surprisingly stressful time for high school and college students as they gear up for the final stretch toward finals and, for some, graduation. Taking the time to be planful about your return to school routines and getting organized can go a long way to helping ease the transition back.

What tips or suggestions do you have for students returning from Spring Break? Share them here.

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. Mobile Edge is known for its innovative and stylish designs, superior-quality, lifetime warranty, and commitment to customer satisfaction.

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MOBILE EDGE IN THE NEWS: NEW Alienware Vindicator 2.0 Product Line Built with the Future in Mind

Alienware Vindicator 2.0 Backpack and more by Mobile Edge

Alienware 2.O Bags and Carrying Cases released by Mobile Edge

Anaheim, CA, March 9, 2017—To mark the debut of Alienware’s next generation gaming laptops, Mobile Edge is proud to introduce a refresh of its Alienware Vindicator family of backpacks, slim cases, briefcases, messenger bag, rolling case and neoprene sleeves. With increased storage space and durable construction, the Alienware 2.0 product line’s debut is perfectly timed with the release of Alienware’s bestselling Gen-2 gaming laptops, which feature desktop-class graphics chips and VR-ready friendly designs. Read More

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Attention Gamers & Fans: The Age of the Computer Athlete has Arrived

Gaming, Gamers, eSports ... Mobile Edge

It used to be you could spot an athlete a mile away. He or she was the one on the street corner or the high school athletic field holding a ball, a bat, or warming up with a round of calisthenics.

Not any longer.

Today’s athletes are just as likely to be carrying a laptop or gaming bag (of a Mobile Edge variety, of course) on their way to the big game at a downtown convention center, high school gymnasium, or even a college or pro football stadium.

Their sport?

Electronic Sports, or eSports for short. The name describes video game competitions where individuals and teams play in front of live audiences. Some eSports competitions are amateur only, while others are for professionals. That’s right—professional video game players and competitive leagues! ESPN even has an eSports section on its website, right alongside the NFL, MLB, and NBA.

“In 10 years’ time, (eSports) will be as big as the NHL,” leading gamer Olof Kajbjer told CNN in a recent interview.

We’ve sure come a long way from Pong and Space Invaders.

Just How Big Is eSports?

According to the CNN article, “Is Professional Gaming a Sport,” the current eSports audience is estimated to be close to 300 million people worldwide, roughly the entire population of the United States, and it’s projected to exceed 427 million globally by 2019.

Revenue-wise, the eSports industry grew from $194 million in 2014 to $463 million in 2016, and is expected to exceed $1 billion in revenues by 2019 (compared to $13 billion for the NFL and $10 billion for MLB in 2016).

Newzoo, a leading provider of market intelligence covering the global games, esports, and mobile marketplaces, estimates that while eSports remains most popular in Asia, in the USA alone, fans and participants now exceed 31.4 million people.

Who Are The eSports Athletes?

You might think the eSports athlete is the stereotypical computer nerd or gamer. You know the drill—a young man, lives in the basement, just comes out to see the light of day for food, water, and the occasional bathroom break.

But you’d be wrong.

True, eSports fans and players worldwide tend to be young; half are between the ages of 21 and 35. Yet in the USA, more than half of American eSports enthusiasts are employed full time, 44 percent are parents, and 38 percent are women! And a sizeable segment, some 28 percent, are over 35, which represents a target rich demographic for advertisers.

What Does the Future Look Like for eSports?

Newzoo estimates that by the end of 2017 eSports revenue will exceed $696 million worldwide. Brands will contribute $517 million, or nearly 75% of this figure, in the form of partnerships, investments, and sponsorships with eSports teams and individuals. From a financial standpoint, North America is the largest eSports market, with revenues of $257 million expected in 2017.

No matter how you slice it, that’s big business and a fertile marketplace, especially when you consider that more than 20% of American male millennials now watch eSports, making it just as popular as baseball or ice hockey. Further, there are 6 million eSports fans in the US alone who do not watch baseball, ice hockey, basketball, or football. Clearly, the eSports fan base represents untapped potential for brand marketers to appeal to an entirely different type of athlete and sports enthusiast.

Bring It On

As a leader in mobility products for an increasingly mobile world, Mobile Edge innovates new designs and continuously adapts its products so that customers, including those eSports participants and enthusiasts, can enjoy access to cutting edge carry-and-protect solutions for all of their mobility needs. Most recently, Mobile Edge introduced a refresh of its Alienware Vindicator family of backpacks, briefcases, slim cases, messenger bags, neoprene sleeves, and rolling cases. Timed to coincide with the release of Alienware’s next generation of bestselling gaming laptops, each of Mobile Edge’s Alienware 2.0 products comes with a lifetime warranty and is available in various sizes to accommodate 13-, 15-, and 17” laptops.

About Mobile Edge

Founded in 2002, Anaheim-based Mobile Edge provides durable and protective laptop cases, messenger bags, backpacks, and more for busy travelers, students, professionals, and gamers. Mobile Edge is known for its innovative and stylish designs, superior-quality, lifetime warranty, and commitment to customer satisfaction. Many leading computer manufacturers rely on Mobile Edge to design and build custom cases for their products.

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MOBILE EDGE IN THE NEWS:10 Fancy Bags For Your New Laptop

December 13, 2016 – Despite being able to accommodate a large-screen laptop up to 17 inches with room left over, the large Mobile Edge Eco Messenger packs a low carbon footprint. Mobile Edge is known for manufacturing its products using methods to decrease carbon emissions. Read more.

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MOBILE EDGE IN THE NEWS: Professional Backpack & Rolling Case

Mobile Edge Professional Rolling Laptop Case and Backpack

December 14, 2016 – MOBILE EDGE- PROFESSIONAL BACKPACK & ROLLING CASE COMBO Boasting a lifetime warranty, this backpack and rolling case combo is designed for serious business travelers. Read more.

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