For
Immediate Release
MOBILE EDGE PARTNERS WITH CHICAGO BASED FASHION DESIGNER MADDIE POWERS
Vintage designer of "pulp fashion" to create new lines of laptop cases
ANAHEIM, Calif., – May 16, 2007 – Mobile
Edge, the industry leader in innovative and stylish laptop
computer carrying cases and accessories, has partnered with
the Chicago based design firm, Maddie Powers, Inc. Known for
using authentic
pulp imagery from the 1940's and 50's, Maddie Powers has
created two new lines of laptop bags targeted at the younger
segment of mobile technology users.
 The
new women's line, CuteBug, offers several fun and sassy styles
of laptop carriers that blend the glamour of yesterday's Hollywood
starlets with today's mobile lifestyle. The men's line, Dig,
offers an array of bags each with a sports pulp icon image
on the outside of the bag as well as the actual vintage magazine
cover printed on the inside lining. Shipments of both lines
are scheduled to begin shipping during the summer of 2007.
"Mobile Edge is known as the pioneer of laptop bags designed
specifically for women," said Jay G. Moore, designer and
founder of Maddie Powers. "Everyone needs a laptop bag today
and I wanted my lines to bring as much fun to the industry
as possible."
"We are very excited to partner with Jay G. and Maddie Powers," said David Cartwright,
President and CEO, Mobile Edge. "The introduction of our Dig and CuteBug collections
will help expand the laptop case category by appealing to a new, younger market
segment. This is something that our reseller partners have been looking for.
The initial response from retail buyers that have seen the line has been very
positive. We expect the Maddie Powers cases to be very successful and help Mobile
Edge continue to lead the category for innovative and stylish laptop carrying
cases."
Maddie Powers made a name for itself on the red carpet with
"A List" celebrities carrying several products such as their
new Snuggie™.
This design is the only combined MP3 & Cell phone carrier
on the market. Like the Bookpurse™ and the Pulp Metal Wallet™,
the Snuggie is garnering a quick celebrity following. Past
Celebrities who have donned Maddie Powers' products include
Jessica Simpson, Lindsay Lohan, Molly Simms, Ali Larter and
Sarah Jessica Parker to name a few.
Mobile Edge continues to expand the carrying case category
by offering new, innovative and smart designs that fuse fashion
trends with form and function, creating a brand that makes
a positive statement about today's mobile computing lifestyle.
About Mobile Edge
Mobile Edge is the industry leader of innovative and
stylish laptop computer carrying cases and accessories. The
company is committed to the highest quality standards in every
case that it produces, from ladies carrying cases, messenger
bags, briefcases, and backpacks to men's V-Load™
vertical series and TechStyle™ series. Leading computer manufacturers
continue to rely on Mobile Edge to design and build custom
OEM cases for their products. The company offers the strongest
Lifetime Warranty in the industry on its entire carrying case
line. www.MobileEdge.com. |
