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Promo Market To Target: E-Sports

Promo Market To Target: E-Sports

By John Corrigan
Filled with young consumers, million-dollar sponsorships and endless merchandise, e-sports has become an explosive market to target. At the end of July last year, nearly 11,000 people packed Barclays Center in Brooklyn, NY. But they weren’t watching any of the professional or college sports teams who call the arena home, nor were they attending a big-ticket boxing fight or wrestling match.

Mobile Edge SmartPack: The No-Nonsense Backpack that Puts Protection First

Mobile Edge SmartPack: The No-Nonsense Backpack that Puts Protection First

By Denise
For some time now, I’ve been on the hunt for the perfect backpack. When I began my search, I wasn’t expecting it to take very long. I mean, there are tons of backpacks out there, right? Turns out that while there certainly are countless backpacks to choose from, very few represent my idea of perfection.