Mobile Edge’s Flashy Laptop Bags

By Jessica C. Lee – Orange County Business Journal

Laptop Posh

Forget boring black canvas and nylon.

Mobile Edge - Cute Bug Messenger by Madie PowersAnaheim’s Mobile Edge LLC has a new line of funky, kitschy laptop computer bags for trendsetters and retro art fans.

The Anaheim company makes laptop bags, backpacks, purses, briefcases, wallets and notebook sleeves with a stylish edge. It recently worked with Chicago designer Maddie Powers Inc. to make laptop bags with 1950s pinup flair.

Its “Cute Bug” and “Dig” lines include laptop bags with vintage pinup art, bright colors, crushed velvet and a decorative pair of red dice. The bags sell for less than $100.

Mobile Edge’s other products sell for $29 to more than $200 at stores such as Circuit City, CompUSA, Fry’s Electronics, Micro Center, Amazon.com, Buy.com and E-Bags.com.

The new bags are aimed at bringing in customers, spokesman Matthew Olivolo said. Think women and fashionistas.

Mobile Edge is trying to carve a niche by catering to female shoppers, Olivolo said. It makes faux crocodile skin totes and bags that come in shades of pink.

“We’re really focused on style because we want to appeal to all shoppers, particularly women,” he said.

Mobile Edge is trying to get them into department stores as well as electronics stores, Olivolo said.

The company, which operates out of a 40,000-square-foot headquarters in Anaheim’s industrial corridor along La Palma Avenue, makes its bags in Asia and uses outside carriers to ship them to stores.

The company is private and doesn’t disclose yearly sales. It employs about 40 workers and several independent sales representatives.

Founder G. David Cartwright is no stranger to the business. He helped start Anaheim’s Targus Inc.—a bigger rival of Mobile Edge—back in the 1980s. Targus has $500 million in yearly sales and also is making more fashionable bags.

Before the end of the year, Mobile Edge plans to redesign its Web site with added features such as video casts that help advertise products, Olivolo said.

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