(CBS) October is Breast Cancer Awareness month, a time for us to celebrate our friends and family who are breast cancer survivors and to remember and mourn those no longer with us. It’s a time to renew our energy to fight this cruel disease and to focus our efforts to support the researchers and physicians who are working for a cure.
There are people however, for whom awareness of breast cancer is a 12-month-long commitment. These are the men and women who help raise money for research, help patients who are fighting the disease and help educate women young and old about early detection and treatment.
For the past four years, The Early Show has done a special series, Pink for a Week, that puts the spotlight on the organizations and the individuals who wage this battle on a daily basis. We also use Pink for a Week as an opportunity to thank the many companies, large and small, that donate money and create pink-themed products that benefit the charities.
Every day for six days, we’re going to showcase a charity, as well as display some of the great pink products.
Tuesday: The mission of Susan G. Komen For The Cure is to “end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures.” The group, which sponsors activities and sells “pink” products, makes more than $58 million a year, money that is used to fund research and outreach programs for patients.
This year, they’ve taken one of their lovely tote bags and filled it to the brim with “pink” gift items and have distributed them to our Early Show guests in the plaza.
To see the video and full coverage of the Pink for a week segment click here.