Mobile Edge Buys Sumo Laptop Bag Brand from Bay Area Co.
By SARAH TOLKOFF
Orange County Business Journal Staff
Anaheim’s Mobile Edge LLC, which makes hip laptop bags, backpacks and accessories, recently bought the Bay Area’s HS International LLC.
Mobile Edge went after HS International to get its Sumo brand, best known for its fashionable laptop cases geared for Apple Inc.’s MacBooks. Its cases feature a distinctive motif—a silhouette of a squat sumo wrestler. Terms of the deal weren’t disclosed.
The deal is set to expand Mobile Edge’s product offerings and grow its presence in the laptop category, according to G. David Cartwright, founder and chief executive.
Mobile Edge is set to build on the Sumo product line. It’s adding slim computer sleeves designed to protect a PC inside of another bag—for notebooks and their smaller cousins, Netbooks.
It’s also set to include non-computer-related bags, including duffel bags and collapsible storage cubes, the company said.
The company plans to market the Sumo lineup to younger customers, mostly high school and college students.
Mobile Edge’s bags are geared toward young professionals.
Cartwright is an industry veteran; he is one of the founders of Anaheim’s Targus Inc., which has roughly 60% of the market for laptop cases and related accessories sold in stores.
In 2001, Cartwright stepped down from his post as president at Targus and founded Mobile Edge.
The company has sought to one-up Targus on style with computer bags for women and young people.
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