SAN FRANCISCO, Calif., – March 8, 2010 – Sumo, the leading consumer brand from Mobile Edge announces the launch of their Folding Furniture Cubes into the Home and Housewares market. Sumo is leveraging its success in the college dorm and juvenile markets with a logical extension into the home and housewares channels. Sumo will be featuring our products in the Clean & Contain area (Booth N7028) March 14th through 16th at the International Home & Housewares Show at McCormick Place in Chicago, IL. The International Home & Housewares Show is the premier home products specialty show and attracts thousands of international buyers from the top retailers.
“The International Home & Housewares Show gives us exposure to all the premier international home retailers at one event,” said Jim Hart, Sumo’s co-founder. “Our distinctive Sumo logo is always well received, and fits perfectly into this channel. We are confident the attending retailers will love our products, and our brand, which will help us grow in this channel for years to come.”
Sumo has applied the same fresh approach it has taken in its lifestyle carrying cases to the home market. Sumo has built a quality folding storage solution that is made of furniture quality fiberboard covered in a highly durable fabric, which offers over 2.8 cubic feet of storage space in a fun, colorful cube that will enhance any décor.
The Sumo Cubes offer a unique alternative to home storage,” said G. David Cartwright, President and CEO of Mobile Edge. “We’ve taken a simple design and made it colorful and fun, offering a furniture quality solution that works in any dorm room, kids room or even your living room.”
The Sumo brand is well known for our Tough Love approach to design; offering innovative color options in alternative materials. Our San Francisco roots keep us on the leading edge of the latest consumer product trends. Our brand is quirky, funny, and resonates emotion with our customers. Our products are tough, unique, and fresh.