PC Makers Embracing Ultrabooks

Ultrabooks are popping up everywhere. Most all PC manufacturers are coming up with their own signature design. But at the end of the day, they all seem to be following suit to Apple’s sleek form factor. The MacBook Air was the first to arrive on the market which was the thinnest Ultrabook on the market. Now PC manufacturers are trying to play catch up with their own designs.

Mobile Edge offers a full line of Ultrabook sleeves, briefcases, messenger bags backpacks and portfolios. All designed to protect that new sleek Ultrabook.

Here is a brief clip from a recent New York Times article posted about Ultrabooks after the Consumer Electronics Show in Las Vegas. To read the full article click on the link below.

By BRIAN X. CHEN, New York Times Technology Editor
Helping to drive Apple’s growth is its MacBook Air, a laptop computer that measures less than an inch thick and weighs under three pounds. In late 2010, Apple reduced the base price of the Air to $1,000, down from its original $1,800 price tag.

So what did the PC makers introduce last week here at the International Consumer Electronics Show? Ultrabooks, thin laptop computers built with a new Intel low-power chip and solid-state storage that replaces the bulkier mechanical hard drive.

Intel had about a dozen Ultrabooks on display in its booth from manufacturers including Hewlett-Packard, Lenovo, LG and Asus. And Intel, which holds the Ultrabook trademark, expects 70 more notebook designs will arrive in 2012, according to Anand Lakshmanan, Intel’s Ultrabook product manager.

Most of the Ultrabooks cost upward of $900, though Intel wants to work with manufacturers to bring the average price down to $700, Mr. Lakshmanan said.
Some Ultrabooks are aiming to outdo the Air, if not on price then on abilities. Dell’s XPS 13 is a $1,000 laptop with an aluminum shell and a 13-inch screen; it weighs 2.99 pounds and measures less than an inch thick. Acer’s S5 Ultrabook, which does not yet have a price, weighs less than three pounds and measures 0.59 of an inch at its thickest point, making it even thinner than the MacBook Air, which is 0.67 of an inch at its thickest point.

To read the full New York Times article click here.

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