Today, traveling isn't the same as it was when you used to hit the road with nothing more than a well-used map and a Jack Kerouac book. But, how much does today's travel industry rely on mobile technology? According to eMarketer, digital travel sales made up 40 percent of all travel sales in 2012, and mobile sales of travel will steadily increase at a 5.36 percent annual growth rate until 2017. The digital age has made exploring the world easier and more accessible to everyone, so learn how your smartphone changes the way you travel.
Travelers want convenience and value when searching for trip transportation and accommodation, claims Google's Annual Traveler's Road to Decision Study
. This has led to the reliance on mobile devices like smartphones and tablets. The study also states that 70 percent of travelers begin researching deals on apps and online before they even know