Understanding the Business Traveler of 2015

By Nigel J. Rodgers, Editor for Hoteliers.com

A woman climbs out of bed in a dim, air conditioned hotel room, she steps onto the balcony and is greeted by the warmth of the morning sun and the scent of sea salt, she’s not on vacation; she’s on a business trip.

According to a survey by Virgin Airlines, 61 percent of business travelers enjoy their job; traveling for work is a luxury. The U.S. Travel Association states that there were over 452 million business-related flights taken in 2013. Those numbers will continue to increase.

This means that business travelers make up a large portion of guests at hotels. Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly. To do this, a hotelier must understand their business traveler guests.

Hotel businessman Sanjay Nijhawan states that one of the common trends in business travelers is the merging of work and play. Most business travelers want to enjoy leisure activities during down time; some companies even encourage it. Hotels should take advantage of their location and inform business guests of popular restaurants, spas, and events nearby.

It is also important for hoteliers to mind the trends specific to Millennials (people born 1980-1999). The Millennial generation is currently the largest generation with 92 million people. They made up 35% of the workforce last year and that number is expected to double by 2020.

Hotels will prosper by understanding what attracts Millennial business travelers like constant connectivity, social sharing, and trendy designs.  Millennials are more likely to post reviews so hoteliers should make sure that Millennial road warriors are satisfied.

The profile of your business travelers and their characteristics extends beyond generational attributes.

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