With social media and the 24/7 nature of news and online discourse, people these days have access to more information than ever before about the companies from which they buy. Often known as the triple bottom line
, this is a concept that broadens the focus of a company’s financial bottom line beyond the typical P&L to include social and environmental responsibilities.So what’s most important to US consumers? With 87% of US women and 78% of US men saying they plan to look for more opportunities to behave environmentally responsible in the future, according to webmarketingpros.com
, it’s clear the environment is a top concern. In fact, most people prefer environment-friendly merchandise, with nearly 2/3 saying they are willing to pay more
for products and services that come from companies that are committed to positive social and environmental impact.
We’ve Been Eco-Friendly For Years
Mobile Edge has been producing a line of