Corporate philanthropy is not only vital to the success of businesses these days, it’s also the right thing to do. Consumer audiences expect to see companies giving back, and it’s a powerful way to get internal audiences of employees and other stakeholders all rowing together in the same direction in support of various charities in the communities in which they live and work.
Corporate giving is especially important to millennials who represent $2.45 trillion in spending power. According to a recent article on inc.com, 70% of millennials will spend more with brands that support causes. To them, the notion of “giving back” is important when choosing the companies with which they do business.
In the United States, most charitable giving typically comes from individuals, amounting to more than $280 billion annually, or more than 70% of total annual giving. In recent years, corporations have given nearly $20 billion a year, accounting for some 5% of total annual giving in the USA.
Mobile Edge Gives Back: You Can Too
Mobile Edge provides customers a unique opportunity through their purchases to show support for causes they consider near and dear. For example, Mobile Edge helps fight breast cancer and raise awareness of the life-threatening disease through sales of its Caring Case Collection—a special assortment of pink-themed laptop cases and protecting bags, many of which sport the symbolic pink breast cancer awareness ribbon. (In recognition of October as Breast Cancer Awareness Month, Mobile Edge is joining numerous other individuals and organizations around the globe to show support for survivors of the disease and to help spread knowledge of how to prevent it.)
Since its founding in 2002, these efforts have allowed Mobile Edge to raise and contribute more than $400,000 to the National Center for Missing & Exploited Children®, CHOC Children’s Hospital, The Breast Cancer Research Foundation, the Boomer Esiason Foundation fighting Cystic Fibrosis, and Operation Homefront in support of military families, and other organizations.
How can you, as an individual or a corporate leader do more for the community in which you and your colleagues live and work?
Check out websites like these below to steer your efforts concerning local charities and causes. You may also have some of your own community resources to tap, including local non-profits and community organizations.
Consumer Reports also published this handy guide to best/worst charities: